Hey Gang

Hello friends! My name is Jake and I have found myself recently swooned by the quality at which music videos are being created these days. As the guy behind the video content produced for OU's college rock radio station ACRN, I'd like to point out that its nice that we have begun to step away from music videos that promote girls shaking their goodies to videos that follow a concrete concept and are properly executed. Today's music videos seem to be more often a step further into our favorite band's minds as lyrical interpretation doesn't always serve as the fuel to the music video's storyline. Current bands have started hiring well known directors like Spike Jones or Michel Gondry to shoot their ideas and make a visual experience that compliments the music to the best of its ability. You'll notice that my current background is host to a still from one of my favorite music videos of 2012, Grizzly Bear's video for "Yet Again." With that said I'm gonna leave today's post with a link to the video, but in honor of Beyonce's Bootylicious Super Bowl Halftime Show, I will be posting a link to one of the best music videos from 2009. First off here is Grizzly Bear "Yet Again." This video was directed by Emily Kai Bock who has also directed commercials for Coca Cola and music videos for Grimes and Doldrums.


 


Finally, one of the best videos from 2009 and honestly one of the best pop artists of all time, Beyonce's video for "Single Ladies." This may be one of the best choreographed music videos of all time, and I have nothing but mad respect for anyone that has the dance completely memorized themselves. This video was directed by Jake Nava who is well known for none other than his work with Beyonce. Watch out Jay-Z ;)