Monday, March 25, 2013

The Shafer Street Fugitive


So last week in class I was drafted to join team Happy Trees in the promotion of a band native to Athens, The Shafer Street Fugitive.  The band falls in the progressive / hardcore genre, which isn’t a genre I’m necessarily familiar with, but with my background promoting bands for ACRN.com I should be able to contribute nicely.  Our group was happy to find out the band already has a pretty solid fan base on campus and their facebook page is currently sitting at 66 likes.  We’d like to see that number jump up as we start to promote the bands shows through social media.  The band also has a blogspot already so we have another outlet to do some PR through that cannon as well.  Our target audience will be Ohio University students and we don’t see ourselves having to spend money to help the band out, which is always a plus.  Through photography, facebook posts, and blog posts we hope to help The Shaker Street Fugitive gain a solid fan base and hope to see them have some more success on campus and potentially off campus. Be sure to check these guys out!

Also check out this short documentary already made on the band.  Taking advantage of existing publicity never hurt!!!


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