Copying Art & Copy

Recently for class I watched a film called Art & Copy. It was a documentary describing the process of advertising and doing so successfully by looking at Mad Men that helped jumped start the business.  The movie also followed this man who puts up and takes down billboards for a living, which really added nothing to the film but I found it humorous that they decided to use this random man as a segue.

There was some inspiration to be found in the film however.  They interviewed George Lois who is an advertising genius and seemingly knows how to take smaller brands and turn them into a giant brand over night. He did this with Tommy Hilfiger by creating a fill in the blank word puzzle host to big names in the clothing industry such as Calvin Klein.  By putting the unknown name of Hilfiger next to 3 huge brands such as Klein and labeling them “The 4 Great American Designers For Men,” gave the line success almost over night.

This got me thinking about my current project with the Shafer Street Fugitive.  Having to promote this band in Athens will be a bit of a trick with their fan base being a tad smaller, so why not associate them with the bands that are already well known? I believe our group needs to take tactics where we book the band shows with bigger named bands on campus.  That way people going to see the bigger bands will see Shafer Street Fugitive not to mention their name will be next to bigger artists on posters around campus, which only makes it easier to associate SSF with the more well known acts.